Janine Panganiban

I was hired to redesign the Truepill brand visuals and manage the overall brand. With the new direction of Truepill, the goal was to deliver our new mission which is to transform consumer healthcare. Truepill provided three main services, Pharmacy fulfillment, Telehealth, and Diagnostic, along with API.

The rebrand included: A new website, presentation decks, product demos, templates, brand identity, guidelines.

checkout us out: www.truepill.com

Role:
Brand Manager
Creative Lead
Creative Director

This was a collaborative effort with the U.S. design team (Brand Manager, Product Manager), third party agency, and developers in China. Our goal was to deliver a brand that adhered to our teacher market in the United States; a design that is more modern and simplistic. We wanted to create a brand that delivered a global impact to engage with our target audience to continue to learn more about VIPKid.

The rebrand included: 2 new campaigns, commercial shoot, radio activations, large billboards that can be seen in the mid western region, website redesign, brand guidelines, and events.

Check out our first commercial: https://youtu.be/hDPFSHMWKFA

Role:
Lead Designer
Art Director

I worked along side an Art Director and a developer to modernize and redesign CBR’s website. The goal was to update the look and feel of the experience and make it more intuitive and user friendly; from photography, illustrations, content, and layout.

Role:
Illustrator
Web Designer
Photo Editor

Due to privacy agreement, most of the decks I’ve created for clients can be viewed upon request. I’ve had the privilege of working with CEO’s and VP’s in crafting and sharing high level information and company development through decks. Most of the presentations I’ve developed have been used to share with external and internal consumers. Some ranging from 10 slides to 40 slides.

Tools typically used:

Keynote
Powerpoint
Google Slides

Illustrator
Photoshop
After Effects (Video insert/editing)

These infographics focused on issues surrounding the health care system and the problem with obesity and how one could prevent the diseases and ailments that go along with it.

Role:

Research
Illustrator

In a given month, I was in charge of creating between 5-7 direct response videos used to support the Brand Acquisition team in creating both organic and paid videos. These videos were also used in social media to drive engagement and brand sentiment.

Role:
Creative Director
Storyboarding
Motion Graphic Designer

Yahoo and Live Nation teamed up to virtually host 100 concerts in 30 days. The goal was to create web ads that lived in different channels to promote the event and highlight the artists scheduled to perform.

Role:
Project Manage
Layout Designer
Photo Editor

One of many infographics I designed for the Econ and PR team that focused on issues pertaining to housing and cost.

Role:
Illustrator
Layout Design

VIPTEACH is a sub-brand of VIPKid that is dedicated to empower education leaders with technology and professional learning to drive innovation and equity in education.

Role:
Creative Director
Brand Identity
Illustrator

Along side the Product Manager, Jr. Designer, and Brand Manager we’ve updated our blog to deliver a more engaging and intuitive design that continued our sophisticated, yet fun brand.

Take a look: https://blog.vipkid.com/

Role:
Art Direction
Photo Editor

As VIPKid continued to promote their brand, we rolled out a few billboards and signage, including kiosks in a mall, billboard along highways, and booths in several conferences.